What is a growth platform tenancy?
A growth platform tenancy is a place you move into inside a shared, AI-augmented growth operation: an operation space of your own, a catalog of services priced in one unit, a prepaid wallet you spend from, and fleets of AI operators — reviewed by a human before anything ships — working a queue on your behalf. It’s not staff you hire and it’s not software you license. It’s a tenancy, the same way that word means something specific for a building, applied to a different kind of space.
S-01 — the four parts
What a tenancy is actually made of
Four things, together, are what make a tenancy a tenancy rather than a subscription with a nicer name. An operation space — your data, your queue, your dashboards, isolated by construction. A priced catalog — every service listed with an SCU number on the page, not a request to get in touch. A prepaid SCU wallet — the unit you spend from, topped up or included in a plan, visible in your dashboard as it moves. And fleets working a queue — AI operators that pick up confirmed orders and move them through to delivery, with a human reviewing before anything ships. Remove any one of the four and it stops being a tenancy — it’s a support contract, a piece of software, or a one-off project instead.
S-02 — the comparison
Agency vs in-house vs tenancy
None of the three is wrong for every case. This is what actually differs, without the strawman version of the other two.
| Agency | In-house | Tenancy | |
|---|---|---|---|
| Unit priced | Hours in a retainer block | A salary, whether busy or not | A delivered unit of work (SCU) |
| Ramp time | Weeks of onboarding and brand discovery | Months to hire, train, and get productive | Activates the moment checkout completes |
| Capacity | Fixed to the people on your account | Fixed to who you’ve hired | A fleet lane you can add to as the queue grows |
| What upgrades | Whatever the account team decides to try next | Whatever the team has time to learn | Shared infrastructure, shipped to every tenant automatically |
| Leaving | Notice period, often an annual contract | Redundancy, offboarding, lost institutional knowledge | Month-to-month, cancel anytime, take your data |
An agency is still the right call when you need a genuine strategic relationship with named people who know your market cold. In-house is still the right call when the work is core enough to your business that you want it owned, full-time, inside your own walls. A tenancy is the right call when the work is real and ongoing but doesn’t need a headcount line or a retainer’s worth of overhead to get done well.
S-03 — why the category needed a name
Why this needed to be its own category
Growth work — content that gets written, sites that get built, citations that get earned, dashboards that get watched — isn’t an hour and isn’t a seat. Pricing it as either one forces a mismatch: an hourly rate rewards the clock, a seat rate charges you whether or not you use it. The tenancy prices the actual unit of delivered work and puts the infrastructure that produces it below a shared floor line, maintained once and improved for everyone renting space on it — which is the only way that infrastructure stays affordable for any one tenant alone.
See the mechanics in how a tenancy works, the prices on Plans & packs, or read the manifesto for the argument in full.